Bioware, a division of Electronic Arts informed us today that their revolutionary RPG Mass Effect 2, will debut during the NFC Championship Game. The debut will show the Mass Effect 2 launch trailer posted below. This is for sure a great marketing move for the Xbox 360 and Bioware, not as big as the Super Bowl, but for a game like Mass Effect this should give sales a nice spike on launch day.

All eyes won’t just be on the New Orleans Saints and Minnesota Vikings this Sunday as Mass Effect 2, BioWare’s highly anticipated action-RPG video game, will appear on national television to over 35 million expected viewers with an explosive two minute launch trailer. Leading into the white-knuckle excitement of the NFC Championship’s fourth quarter, football fans and gamers alike will be on the edge of their seats for a glimpse of the non-stop action in Mass Effect 2 led by Commander Shepard in the full-length gameplay trailer, uncut and on the big screen.

Fans wanting a football and gaming fix can participate in the “Watch the NFC Championship with BioWare” event where they can interact and chat live with the Mass Effect 2 development team as they stream live from the BioWare games room via Ustream. Participants will also get an exclusive sneak peak at Mass Effect 2 as the team will stream live gameplay during halftime. Highly coveted BioWare “shwag” will also be given away to participants every 15 minutes during the event.